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Some people feel that Valentine's Day is a commercial holiday that is intended to make people spend money.  Most likely that is the case.  However, I don't think it is such a bad thing to have a day dedicated to appreciating loved ones.  I mean really...it's one day people and you don't need to spend a fortune.  If you just want to acknowledge the day and maybe be a little cheeky in the sentiment, here are a few cute ways.

The Sweetest Occasion

Spoonful 
***Great message for his/her morning coffee.

Etsy

Creative Greed
***I would write this little note and attach to his cell phone.